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| # | Casino | Market | Affluent 21+ | Avg inc | Comp | |
|---|---|---|---|---|---|---|
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| Casino ↕ | Location ↕ | Type ↕ | Audience ↕ | Comp ↕ | Revenue ↕ | Host AI ↕ | Rating ↕ | Meta ↕ | Contacts ↕ | Dossier ↕ | Status ↕ | Linked client ↕ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
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| Owner / Tribe | Properties | States | Pipeline | Combined affluent 21+ | Avg income |
|---|
| ID ↕ | Captured ↕ | Lead ↕ | Phone ↕ | ZIP ↕ | Score ↕ | Verified ↕ | Status ↕ | Source ↕ | Sent To (client · tier · when) ↕ |
|---|---|---|---|---|---|---|---|---|---|
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Everything in one place — revenue, leads, clients, pipeline, and market coverage. This month unless noted.
Real money moved through Stripe (last 12 months) — distinct from the booked/owed figures below.
Price-locked lead deliveries — what you're actually billing.
Consumer leads collected from ads — how many, how good, and the 30-day trend.
Casino partners — who's signed, who's live, and who joined recently.
B2B inquiries from the marketing site and where each one stands.
Where you're live and how deep your penetration of the casino catalog runs.
What-if tools — margin scenarios and a 24-month build-out projection, separate from your booked numbers in Billing.
Model your profitability at different lead volumes and client counts.
| Line of business | Revenue | Direct cost | Contribution | Margin |
|---|
24-month build-out — a what-if model, separate from booked revenue above.
| Mo | Mkts | Casinos | Host AI | Lead rev | Recurring | Revenue | Costs | Profit | Cum. profit |
|---|
| Time ↕ | Actor ↕ | IP ↕ | Action ↕ | Entity ↕ | Detail |
|---|---|---|---|---|---|
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